PITTSBORO - Central Carolina Community College's Continuing Education Department will offer a Certificate in Social Media Management during the spring semester.

SMM is a thriving new field with many opportunities. Anora McGaha and Martin Brossman, authors of "Social Media for Business," will be the instructors for the course.

This Continuing Education program will teach students the concepts, techniques and tools to develop and manage a social media marketing plan that includes Facebook, Twitter, LinkedIn, Blogging, YouTube, Press Releases, SEO, Google Analytics and much more.

"Twenty-first century marketing strategies are critical to the success of small businesses and non-profits," said Carl Thompson, CCCC director of Continuing Education in Chatham County. "We are therefore quite pleased to offer this program. Having these skills will create tremendous job opportunities for the students, whether directing a social media program for small businesses or non-profits, or marketing their own business."

The class, Course #C-1314, is a 14-week, 42 classroom-hour course. It will be held from 6 p.m. to 9 p.m. on Mondays from Jan. 14 through April 29 at the college's Chatham Main Campus, 764 West St., Pittsboro. The cost is $276.25. Continuing Education credits will be awarded.

For more information, contact the Continuing Education Department at the Chatham Main Campus, 919-545-8033.