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Broadcasting Production Technology

Like many career paths, technology and computers have changed the broadcasting industry in recent years. Both radio and television classes at CCCC reflect the addition of new technologies.

Students get hands-on training using the latest broadcasting software and digital equipment. With an instructional foundation in broadcasting concepts, students put their knowledge to work in modern audio and video studios.

Successful broadcasting students tend to be energetic and creative people who are good writers. They thrive in a hands-on environment and enjoy working with new concepts in both technology and theory.

The successful broadcasting student works as a team player and is task oriented. Other helpful traits include the ability to work well under deadline pressures and to think critically.

Graduates are prepared to work in radio, television, audio, video, and related applications. They are prepared to work in a multimedia environment, in sales, editing (both digital or analog), broadcasting management, video graphics, or marketing.

The program includes an internship program that helps open doors for employment. Faculty members have strong working relationships with broadcasting employers that are helpful in locating jobs for graduates.

The college owns a campus radio station that is entirely run by students. Located on the Lee County Campus in Sanford, the 3,000-watt FM station WDCC broadcasts 24 hours a day. State-of-the-art radio and television studios enhance the student's learning environment. The program is also characterized by hands-on activities including internship programs for both radio and television concentrations.

Although the program is designed to prepare students for immediate employment in the broadcasting industry, some four-year colleges and universities have granted transfer credits for our broadcasting courses. The receiving institution grants credit at their discretion.

Several credential options are available. One-year diploma options are available in either radio or television. Most students choose the two-year Associate in Applied Science Degree that provides instruction in both fields.

In the radio sequence, students study analog and digital audio recording, emergency alert system training, microphone techniques, sound effects, and CoolEdit Pro software.

The television sequence instruction includes Avid editing technology, digital and multimedia production, linear and non-linear editing, directing, producing, video camera photography, shot composition, live studio productions, field production, video graphics, lighting design, digital video effects, broadcast writing and reporting of news and feature stories.

Broadcasting concepts include an introduction to the industry, FCC Rules, revenue sources, broadcasting law and ethics, financial and personnel management, scheduling procedures for electronic media, and station programming.

Basic communication skills are also emphasized in this curriculum, as are skills in voice and diction, broadcast and scriptwriting, oral communication, and people skills.

Can I get a job with only one year of school?
Yes, however, your skill level and marketability are much greater with two years of training in both radio and television.

Are there jobs available in this area/region?
There are almost always jobs for skilled, hardworking people in this field in the Raleigh, Durham, Greensboro, and Fayetteville markets. It may be in sales or news gathering either part of full-time. But it is very important to get your foot in the door so that you can prove yourself.

How much money can I expect to make?
The median salary is approximately $38,000. Salaries can range from $20,000 to $63,000.

Can I learn how to be a studio engineer?
We do not teach recording studio type classes. We do teach both analog and digital recording techniques utilizing multi-track software. This trains students in basic recording and micing techniques in addition to exposing you to the radio-side of the music industry, a very important relationship for aspiring artists to develop.